The Alcohol Spell is being updated.
You can find me on https://lizhorsman.substack.com/
And here’s the backstory…
I’m Liz Horsman and I started this blog in 2020, to help anyone who wants to change their relationship with alcohol. Now, in 2025, I am 7 years alcohol-free and happier than ever.
Are you under the alcohol spell? It’s hard not to be.
The multimillion-dollar advertising campaign by alcohol incorporated told us all that our lives would be better with booze – we would be more confident, less insignificant, more sophisticated, cooler, better at socialising, as long as we drink alcohol.
Alcohol consumption may be decreasing among some (very wise) young people but those of us dragged up in the 90s were programmed for booze. What’s more, ’emerging markets’ (children to you and me) are a favoured target of big alcohol.
Society has been under the alcohol spell for decades – like the enchanted kingdom in sleeping beauty, dozing in ignorance and compliance. I’m here to say, wake up!